W. Joseph Campbell

Archive for the ‘Television’ Category

Memo to CJR: History lesson needed

In Debunking, Error, Media myths, Murrow-McCarthy myth, Television on November 16, 2018 at 1:47 pm

Columbia Journalism Review says it seeks to be “the intellectual leader in the rapidly changing world of journalism.”

If that’s the objective, then it ought to brush up on some history of the field.

McCarthy, red-baiting senator

An essay posted the other day at CJR’s online site embraces the decades-old media myth about the legendary Edward R. Murrow and his critical television report in March 1954 about the red-baiting senator from Wisconsin, Joseph R. McCarthy.

The journalism review’s thinly sourced essay purports to explore why Republicans hate the news media and says the seeds of such prejudice were planted when McCarthy began campaigning about communist infiltration of the federal government.

“The press dutifully gave McCarthy a platform for his populist conspiracy-mongering,” the essay declares, “until at last CBS’s Edward R. Murrow exposed his lies, in a program in 1954.”

Murrow exposed McCarthy’s lies?

No, it wasn’t Murrow.

Murrow took on McCarthy years after other journalists had directed searching and critical attention to the senator and his tactics — and in some instances paid a price for having done so.

The belated nature of Murrow’s critical program on McCarthy was underscored years later by Murrow’s friend and CBS colleague, Eric Sevareid, who noted that the report “came very late in the day.”

Sevareid also said: “The youngsters read back and they think only one person in broadcasting and the press stood up to McCarthy and this has made a lot of people feel very upset, including me, because that program came awfully late.”

And as I pointed out in my media-mythbusting book, Getting It Wrong, McCarthy had no more relentless critic in journalism than Drew Pearson, author of the syndicated muckraking column, “Washington Merry-Go-Round.”

Pearson first took on McCarthy in February 1950, four years before Murrow’s show and shortly after the senator began his communists-in-government campaign, and persisted in questioning the substance and accuracy of McCarthy’s accusations.

Pearson, attacked by a senator

McCarthy grew so unnerved by Pearson’s work that he physically assaulted the columnist in December 1950, in a brief but violent encounter in the cloakroom of the exclusive Sulgrave Club in Washington, D.C. Then-senator Richard M. Nixon broke up the confrontation.

(In his memoir RN, Nixon quoted McCarthy as saying: “You shouldn’t have stopped me, Dick.”)

Shortly after the confrontation at the Sulgrave, McCarthy took to the floor of the Senate to denounce Pearson as the “diabolically” clever “voice of international communism,” a “prostitute of journalism,” a “sugar-coated voice of [Soviet] Russia,” and a “Moscow-directed character assassin.”

The senator also said: “It is up to the American people — and above all, up to the newspapermen who are buying his column and the radio stations that are carrying his broadcasts — to see that this voice of international communism is stilled.”

McCarthy aimed a threat at Adam Hat Stores Inc., principal sponsor of Pearson’s Sunday night radio program, declaring that “anyone who buys from a store that stocks an Adams [sic] hat is unknowingly contributing at least something to the cause of international communism by keeping this communist spokesman on the air.”

A week later, Adam Hat said it would not renew its sponsorship of Pearson’s program, citing “a planned change in advertising media for 1951.”

Pearson later claimed that losing the Adam Hat sponsorship cut his gross radio income to $100,000 from $250,000. “I suppose no one newspaperman suffered more economically than I did from Joe McCarthy,” he mused a few years later.

In September 1951 — two and a half years before Murrow’s program on McCarthy — the New York Post began publishing a raw and unflattering 17-part series about McCarthy. It was, the Post said, “the first comprehensive newspaper account of [McCarthy’s] curious public career.” As I noted in Getting It Wrong, the series “is seldom recalled in the historiography of the McCarthy period.”

The first installment pointed to the source of McCarthy’s power, stating:

“By constant practice he has learned that all one needs to defeat or at least immobilize an opponent is to charge that he is linked with the Soviet enemy or just suggest that he has been in the past, might be now, or could conceivably be linked in the future.”

The closing installment likened McCarthy to “a drunk at a party who was funny half an hour ago but now won’t go home. McCarthy is camped in America’s front room trying to impress everybody by singing all the dirty songs and using all the four-letter words he knows. The jokes are pointless, the songs unfunny, the profanity a bore.”

So by the time Murrow’s program aired in 1954, McCarthy had been pilloried in the press for years. Americans in 1954 weren’t exactly “waiting for a white knight like Murrow to tell them what a toxic threat the senator posed,” as I wrote in Getting It Wrong. “By then, McCarthy and his tactics were well-known and he had become a target of withering ridicule — a sign of diminished capacity to inspire dread.”

On the day Murrow’s half-hour program aired, former President Harry Truman was asked about reports of an anonymous telephoned threat against McCarthy’s life. Truman replied, saying: “We’d have no entertainment at all if they killed him.”

WJC

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Diminished by a media myth

In Cronkite Moment, Debunking, Error, Media myths, Newspapers, Television on June 20, 2018 at 6:24 pm

It may seem  incongruous, but media myths typically are invoked in all seriousness, as if the tall tales they tell about journalists and their deeds are genuine and true. Sometimes media myths are cited credulously to demonstrate presumed authority and command of history.

So it was the other day in a sneering editorial in the Toronto Star, one of Canada’s leading newspapers.

The editorial assailed U.S. policies that have separated immigrant families at the Mexico border. For authority, emphasis, and dimension, the Star editorial turned to the mythical “Cronkite Moment” of 1968, an occasion when the words of a TV anchorman supposedly swayed a president and altered his war policies. Not only is this a tale cherished by journalists, it has broad applicability, as the editorial reconfirmed.

“Sometimes,” the Star intoned in all high-mindedness, “there are telling barometers in the realm of human affairs.

“Former president Lyndon Johnson once moaned, during a critical setback in the Vietnam War, that if he had lost iconic newsman Walter Cronkite, ‘I’ve lost Middle America.'”

The newspaper suggested that Laura Bush’s recent commentary deploring  family separations at the border evoked similarities to the “Cronkite Moment.”

But it’s hardly news that the Cronkite-Johnson tale is a media myth.

I examined and debunked the “Cronkite Moment” in the first edition of Getting It Wrong, which came out eight years ago this summer, pointing out that Johnson did not see Cronkite’s report on Vietnam — the broadcast at the heart of the myth — when it aired February 27, 1968. And there’s no persuasive evidence about when or whether the president saw it later, on videotape.

Johnson, moreover, effectively shrugged off Cronkite’s pessimistic if unoriginal assessment about Vietnam (the anchorman said the war was stalemated). In the days and weeks that followed, Johnson vigorously defended and doubled down on his Vietnam policy, a point I emphasized in the expanded second edition of Getting It Wrong, which came out in late 2016.

“For many American journalists,” I wrote in the second edition, “the ‘Cronkite moment’ has become an ideal, a standard that suggests both courage and influence in war-time reporting.”

It is indeed is a convenient parable, ready to be summoned to illustrate many virtues — the salutary effects of telling truth to power, the searing influence of timely analysis, the presumptive capacity of the media to do good, to name a few. To that list we can add the media’s serving as “telling barometers in the realm of human affairs.”

But what does it say about the notion of a telling barometer if the underlying narrative is unsound and dubious? If it’s a myth?

Rather than underscoring its point, rather than burnishing its authority, the Star by turning to the “Cronkite Moment” and to the dubious quote attributed to Johnson diminished its argument and invited questions about the editorial board’s depth of research and command of facts.

WJC

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The ‘Cronkite Moment,’ 50 years on: Remembering why it’s a media myth

In Anniversaries, Cronkite Moment, Debunking, Error, Media myths, Quotes, Television on February 25, 2018 at 6:15 pm

Cronkite in Vietnam, 1968

Tuesday marks the 50th anniversary of the legendary “Cronkite Moment” — a fitting occasion to recall why the “moment” so treasured by journalists is but a hoary if tenacious media myth.

On February 27, 1968, CBS News anchorman Walter Cronkite presented a prime-time report about his reporting trip to Vietnam. At the program’s close, he declared the U.S. military was “mired in stalemate” there and that negotiations might eventually offer a way out.

As the myth has it, President Lyndon B. Johnson watched Cronkite’s program and, upon hearing the anchorman’s comment about “stalemate,” snapped off the television and told an aide or aides something to this effect:

“If I’ve lost Cronkite, I’ve lost Middle America.” Versions vary.

In any case, it is said that the anchorman’s remarks came as an epiphany to the president, who realized his war policy was a shambles.

The account of the anchorman’s telling hard truth to power is irresistible to journalists seeking a telling example of media influence and power. Chris Matthews, the voluble host of MSNBC’s “Hardball” program, brought up the “Cronkite Moment” the other day while ruminating about whether “people in the media today would or could issue such a verdict [as Cronkite’s] on the killing fields that are now our schools.”

Matthews, who credulously invoked the “Cronkite Moment” tale several years ago in a book review for the New York Times, declared on “Hardball” that Cronkite’s comments 50 years ago “came as a shocker.

“Here was the most trusted man in America delivering a verdict on a conflict the United States government was saying was winnable. President Lyndon Johnson knew its power. ‘If I’ve lost Cronkite,’ he said, clicking off the TV, ‘I’ve lost Middle America.'”

The Philadelphia Inquirer also extolled the “Cronkite Moment,” saying recently in an extravagant and lengthy essay that Cronkite “went on national TV to speak the truth, [to say] that the fighting was, at best, a ‘stalemate’ and that it was time for America to negotiate an honorable peace and leave the Southeast Asian nation.

“The CBS anchor’s surprising and out-of-character editorial,” the essay said, “may have nudged LBJ out of the White House, but it also served as a tipping point toward what became a brief golden age of truth-telling in American journalism.”

Cronkite’s program 50 years ago was neither fulcrum for dislodging Johnson nor “tipping point” in any “golden age of truth-telling.” Its effects were far more modest. Even marginal.

Here’s why (this rundown is adapted from a chapter about the “Cronkite Moment” in my media myth-busting book, Getting It Wrong):

  • Cronkite said nothing about Vietnam that hadn’t been said by leading journalists many times before. By early 1968, “stalemate” was a decidedly unoriginal — even fairly orthodox — way of characterizing the conflict.
  • Cronkite’s remarks were far more temperate than other contemporaneous media assessments about the war. Days before Cronkite’s program, for example, the Wall Street Journal said in an editorial that the U.S. war effort in Vietnam “may be doomed” and that “everyone had better be prepared for the bitter taste of defeat beyond America’s power to prevent.”
  • Johnson did not see the Cronkite program when it aired on February 27, 1968. He was at a black-tie birthday party in Texas at the time and it is unclear whether, or when, he watched it afterward on videotape. The presumed power of the “Cronkite Moment” rests in its sudden, and profound effect on the president: Such an effect would have been absent, or sharply diluted, had Johnson seen the program on videotape at some later date.
  • In the days and weeks afterward, Johnson was conspicuously hawkish in public remarks about the war — as if he had in effect brushed aside Cronkite’s downbeat assessment to rally popular support for the war effort.
  • Until late in his life, Cronkite pooh-poohed the notion his pronouncement had much effect on Johnson: He presumed its impact was like that of a straw on the back of a crippled camel. Cronkite invoked such an analogy in his 1997 memoir, A Reporter’s Life.
  • Long before Cronkite’s report, public opinion had begun shifting against the war. Polling data and journalists’ observations indicate that a turning point came in Fall 1967. Indeed, it can be said that Cronkite followed rather than led Americans’ changing views about Vietnam. As Daniel C. Hallin wrote in the now-defunct Media Studies Journal in 1998: “Lyndon Johnson had essentially lost Mr. Average Citizen months before Cronkite’s broadcast.”
  • Johnson’s surprise announcement March 31, 1968, that he would not seek reelection to the presidency pivoted not on Cronkite’s report a month before but more likely on the advice of an informal group of senior advisers, known as the “Wise Men.” The “Wise Men” met at the White House a few days before Johnson’s announcement and, to the president’s surprise, advised disengagement from Vietnam.

To be sure, it is far easier to claim blithely that Cronkite’s report 50 years ago altered the equation on Vietnam than to dig into its back story and trace its aftermath.

It’s even easier to abridge Cronkite’s remarks, to make them seem more emphatic and dramatic than they were. Which is what Matthews did on his show the other night.

Here, Matthews said, “is some of what [Cronkite] said.

“‘We have been too often disappointed by the optimism of the American leaders, both in Vietnam and Washington, to have faith any longer in the silver linings they find in the darkest clouds. For it seems now more certain than ever that the bloody experience of Vietnam is to end in a stalemate. It is increasingly clear to this reporter the only rational way out then will be to negotiate, not as victors, but as an honorable people who lived up to their pledge to defend democracy and did the best they could.'”

That mashed-together excerpt represents slightly more than 25 percent of Cronkite’s closing remarks.

Here’s what the anchorman actually said:

“We have been too often disappointed by the optimism of the American leaders, both in Vietnam and Washington, to have faith any longer in the silver linings they find in the darkest clouds. They may be right, that Hanoi’s winter-spring offensive has been forced by the Communist realization that they could not win the longer war of attrition, and that the Communists hope that any success in the offensive will improve their position for eventual negotiations. It would improve their position, and it would also require our realization, that we should have had all along, that any negotiations must be that — negotiations, not the dictation of peace terms.

“For it seems now more certain than ever that the bloody experience of Vietnam is to end in a stalemate. This summer’s almost certain standoff will either end in real give-and-take negotiations or terrible escalation; and for every means we have to escalate, the enemy can match us, and that applies to invasion of the North, the use of nuclear weapons, or the mere commitment of one hundred, or two hundred, or three hundred thousand more American troops to the battle. And with each escalation, the world comes closer to the brink of cosmic disaster.

“To say that we are closer to victory today is to believe, in the face of the evidence, the optimists who have been wrong in the past. To suggest we are on the edge of defeat is to yield to unreasonable pessimism. To say that we are mired in stalemate seems the only realistic, yet unsartisfactory, conclusion. On the off chance that military and political analysts are right, in the next few months we must test the enemy’s intentions, in case this is indeed his last big gasp before negotiations. But it is increasingly clear to this reporter that the only rational way out then will be to negotiate, not as victors, but as an honorable people who lived up to their pledge to defend democracy, and did the best they could.”

Cronkite’s concluding remarks were hedged and somewhat rambling — and hardly an emphatic, straight-line statement about futility of the war.

WJC

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Recalling 1968, year of media myths

In Anniversaries, Bra-burning, Cronkite Moment, Debunking, Error, Media myths, Television on February 5, 2018 at 8:44 am

Much has been written already this year about 1968, a tumultuous and divisive time of war, civil protest, political upheaval, and bloodshed. It was, we’re told, a year that changed America, or even changed America forever.

It’s also true, if less hyperbolic, that 1968 can be considered a foundation year for media myths, signaling anew how understanding of the past can be warped by dubious tales and exaggerated interpretations.

braburning_atlcty_1968.jpg

At the Freedom Trash Can

Three prominent and tenacious media myths stem from 1968 — the presumptive “Cronkite Moment,” which is said to have dramatically altered views about the Vietnam War; the “secret plan” for ending that war, a plan on which Richard Nixon supposedly campaigned for the presidency; and the nuanced myth of bra-burning at the Miss America pageant in September 1968.

Not surprisingly, credulous references to those myths have appeared in recent news accounts and commentaries about the 50th anniversary of 1968.

Notable among the references have been those about the “Cronkite Moment” of February 27, 1968. That was when CBS News anchorman Walter Cronkite offered a pessimistic assessment of the war in Vietnam, asserting that the U.S. military was “mired in stalemate” in its fight against communist forces there. He also suggested that negotiations might prove to be a way out for the United States.

Cronkite’s downbeat characterization was offered at the close of a special report based on the anchorman’s visit to Vietnam during the communists’ Tet offensive, which had begun at the end of January 1968.

“Stalemate,” though, was scarcely an original analysis: It had been invoked for months to characterize the war in Vietnam, as I pointed out in my media-mythbusting book, Getting It Wrong.

What supposedly made it all so exceptional was that Cronkite had turned pessimistic about the war. After all, Cronkite was, as CBS recently recalled, “America’s most trusted newsman” whose assessments supposedly projected unrivaled influence.

Often cited as evidence of such influence is President Lyndon B. Johnson’s purported reaction to Cronkite’s “stalemate” remarks.

As a recent NPR report claimed, “Johnson is said to have told an aide, ‘If I’ve lost Cronkite, I’ve lost middle America.'” (The San Francisco Chronicle asserted no such qualification last month in stating, “Johnson remarked to an aide, ‘If I’ve lost Cronkite, I’ve lost Middle America.'”)

The president’s presumptive comment has become the stuff of legend, even if versions of what Johnson supposedly said vary markedly.

Mentioned far less often is that Johnson did not see the Cronkite report when it aired, and that there is no clear evidence about whether, or when, he watched the program later, on videotape.

Cronkite in Vietnam, 1968

And mentioned even less often is that the Cronkite report appears to have influenced the president’s public stance on the war not at all.

Indeed, in the days and weeks after the “Cronkite Moment,” Johnson doubled down on his Vietnam policy, urging a renewed commitment to defeating communism in Vietnam.

The president was overtly and vigorously hawkish on the war at a time when Cronkite’s views should have been most potent. But the president in effect brushed aside Cronkite’s pessimism and repeatedly sought to rally popular support for the war effort.

Not only that: the claim that Cronkite was the “most trusted” newsman didn’t prominently emerge until 1972; the term was invoked in newspaper advertising bought by CBS, to tout its coverage of Election Night that year.

Nixon’s “secret plan” for Vietnam is another hoary myth that dates to early 1968 and likewise has proven resistant to debunking. William Safire, a former speechwriter for Nixon and later a New York Times columnist, once wrote of the “secret plan” myth:

“Like the urban myth of crocodiles in the sewers, the [Nixon] non-quotation never seems to go away ….”

Huffington Post invoked the non-quotation in a recent look back at 1968, asserting that “the ultimate winner of the year proved to be a man who campaigned on the thesis that he had a secret plan to end the war in Vietnam.”

No, Nixon did not campaign in 1968 “on the thesis that he had a secret plan,” even though the anecdote does fit the popular image of Nixon as cunning and duplicitous.

As Media Myth Alert has often noted, Nixon never made a “secret plan” a plank of his campaign in 1968. It was a campaign pledge Nixon never made.

His opponents occasionally accused him of having a secret plan for Vietnam, but Nixon pointedly and publicly disavowed the notion.

In an article published March 28, 1968, in the Los Angeles Times, Nixon was quoted as saying he had “no gimmicks or secret plans” for Vietnam.

“If I had any way to end the war,” he was further quoted as saying, “I would pass it on to President Johnson.” (Nixon’s remarks were made shortly before Johnson announced he would not seek reelection.)

That a “secret plan” was not a feature of Nixon’s 1968 campaign becomes clear in reviewing a database of the content of leading U.S. newspapers, including for 1968, the New York Times, Los Angeles Times, Baltimore Sun, Wall Street Journal, Washington Post, and Chicago Tribune.

The search terms “Nixon” and “secret plan” returned no articles during the period from January 1, 1967, to January 1, 1969, in which Nixon was quoted as saying he had a “secret plan” for Vietnam. (The search period included the months of Nixon’s presidential campaign and its aftermath.)

If Nixon had claimed during the 1968 campaign to possess a “secret plan” for Vietnam, America’s leading newspapers surely would have reported it.

A column that promoted a media-driven trope

And then there’s the “nuanced myth” of bra-burning, which can be traced to September 7, 1968, and a women’s liberation protest on the boardwalk at Atlantic City, N.J., against the Miss America pageant.

The demonstration’s organizers have insisted that while bras, girdles, high heels, and other items were ceremoniously tossed into a burn barrel dubbed the “Freedom Trash Can,” nothing was set afire. Or as a recent 1968 retrospective in the Orange County Register put it, “the protest occurred flame free.”

But such a statement ignores the accounts of two reporters who were at the protest that day.

One of them, John L. Boucher, wrote the next day in the Press of Atlantic City that as “the bras, girdles, falsies, curlers, and copies of popular women’s magazines burned in the ‘Freedom Trash Can,’ the demonstration reached the pinnacle of ridicule when the participants paraded a small lamb wearing a gold banner worded ‘Miss America.’”

Boucher’s matter-of-fact reference to burning bras appeared in the ninth paragraph of his article, which the Press published beneath the headline:

Bra-burners blitz boardwalk.

Boucher’s observation was supported by another reporter at the boardwalk that day, Jon Katz, who in interviews by email and phone, said without hesitation that bras and other items indeed had been set afire during the demonstration.

“I quite clearly remember the ‘Freedom Trash Can,’ and also remember some protestors putting their bras into it along with other articles of clothing, and some Pageant brochures, and setting the can on fire,” Katz said. “I am quite certain of this.”

He also said:

“I recall and remember noting at the time that the fire was small, and quickly was extinguished, and didn’t pose a credible threat to the boardwalk. I noted this as a reporter in case a fire did erupt.”

As I noted in Getting It Wrong, the accounts of Boucher and Katz lend no support for the vivid popular imagery that many bras went set afire in a flamboyant protest on the boardwalk. At most, fire was a modest, fleeting element of the demonstration.

But their accounts make clear that “bra-burning” is an epithet not misapplied to the 1968  protest at Atlantic City.

WJC

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No, ‘Politico’ — Viewer-listener disagreement is a myth of JFK-Nixon debate

In Anniversaries, Debate myth, Debunking, Error, Media myths, Television on September 26, 2017 at 1:31 pm

Fifty-seven years ago tonight, John F. Kennedy and Richard M. Nixon met in the first-ever televised debate between major party presidential candidates.

Not everyone thought he looked awful: Nixon debating, 1960
(AP photo)

Soon enough, a hardy media myth grew up around the 1960 debate: It’s a robust trope that says radio listeners thought Nixon won while television viewers favored Kennedy.

Politico is the latest media outlet to give expression to the myth (or at least to its juiciest half).

An essay posted today declares that “most people who heard the debate on the radio, which focused on domestic issues, thought Nixon had won. But Nixon’s sickly image counted for more; most viewers focused on what they saw and not on what they heard.”

What’s remarkable about this hoary media myth is that it persists despite its thorough dismantling 30 years ago by David Vancil and Sue D. Pendell.

They noted in a journal article that evidence for viewer-listener disagreement is thin, flawed, and anecdotal. Moreover, no public opinion surveys conducted in the immediate aftermath of the debate were aimed specifically at gauging reactions radio audiences.

Rare sighting: Prominent media myths in back-to-back paragraphs

In Cronkite Moment, Debunking, Error, Media myths, New York Times, Newspapers, Television on August 5, 2017 at 8:40 am

I noted the other day how unusual it is to find two media myths incorporated into the same article or essay. A media myth twofer, as it were.

An essay posted yesterday at the Daily Beast accomplishes a feat even more rare: Prominent media myths in back-to-back paragraphs.

February 28, 1968

The Beast’s essay recounts President Lyndon Johnson’s purported reaction to Walter Cronkite‘s special report in 1968 about the Vietnam War and invokes the hoary myth of Richard Nixon’s mythical “secret plan” to end the conflict.

Specifically, the essay says “the iconic CBS News anchor Walter Cronkite returned from a week-long reporting trip to Vietnam and declared the war essentially unwinnable, upending months of false optimism from the administration. ‘If I’ve lost Cronkite, I’ve lost middle America,’ the president said.

“When Richard Nixon rode to the White House proclaiming a ‘secret plan to win the war in Vietnam’ any expected honeymoon with the press did not last long.”

Myth fairly drips from those unsourced claims.

Taking Nixon’s “secret plan” first: Simply put, it’s a campaign pledge Nixon never made.

Had Nixon, during his run for the presidency in 1968, proclaimed to have a “secret plan to win the war in Vietnam,” the country’s leading newspapers surely would have reported it.

They didn’t.

That much is clear from examining search results of a full-text database of leading U.S. daily newspapers in 1968. The titles include the Baltimore Sun, New York Times, Los Angeles Times, Wall Street Journal, Washington Post, and Chicago Tribune.

The search terms “Nixon” and “secret plan” returned no articles during the period January 1, 1967, to January 1, 1969, in which Nixon was quoted as saying he had a “secret plan” for Vietnam. (The search period included the months before, during, and immediately aft Nixon’s 1968 presidential campaign.)

Their silence about a “secret plan” signals it was not a plank of Nixon’s campaign.

Moreover, Nixon pointedly dismissed the suggestion he had a “secret plan.” In an article published in the Los Angeles Times on March 28, 1968, Nixon was quoted as saying he had “no gimmicks or secret plans” for Vietnam.

“If I had any way to end the war,” he was further quoted as  saying, “I would pass it on to President Johnson.” (Nixon’s remarks were made shortly before Johnson announced he would not seek reelection.)

As for Cronkite, he did not exactly say the war “essentially unwinnable” following his reporting trip to what then was South Vietnam.

The anchorman said at the close of a special report on February 27, 1968, that the U.S. military effort was “mired in stalemate” — a decidedly an unremarkable observation.

“Stalemate” had been circulating in the U.S. news media long before Cronkite’s on-air appraisal. In August 1967, for example, R.W. (Johnny) Apple of New York Times reported from Vietnam that the war “is not going well.”

Victory, Apple said in his dispatch, “is not close at hand. It may be beyond reach.”

He also wrote:

“‘Stalemate’ is a fighting word in Washington. President Johnson rejects it as a description of the situation in Vietnam. But it is the word used by almost all Americans here, except the top officials, to characterize what is happening.”

Apple’s downbeat analysis was published on the Times’ front page beneath the headline:

Vietnam: The Signs of Stalemate.”

As I discuss in my media-mythbusting book, Getting It Wrong, Cronkite hedged in his closing remarks on February 27, 1968. He “held open the possibility,” I write, “that the U.S. military efforts might still force the North Vietnamese to the bargaining table and suggested the U.S. forces be given a few months more to press the fight in Vietnam” in the aftermath of the Tet offensive, a coordinated assault launched by the communist North Vietnamese and their Viet Cong allies across South Vietnam at the end of January 1968.

Here’s what Cronkite said in his equivocal conclusion:

“On the off chance that military and political analysts are right, in the next few months we must test the enemy’s intentions, in case this [Tet offensive] is indeed his last big gasp before negotiations. But it is increasingly clear to this reporter that the only rational way out then will be to negotiate, not as victors, but as an honorable people who lived up to their pledge to defend democracy, and did the best they could.” (Emphasis added.)

LBJ: Not watching Cronkite

Notably, Johnson did not see Cronkite’s report when it aired.

The president at the time was in Austin, Texas, attending a black-tie birthday party for Governor John Connally (see photo nearby), and there is no certain evidence as to whether, or when, the president may have viewed the program on videotape.

As such, Johnson’s purported downbeat reaction — “If I’ve lost Cronkite, I’ve lost middle America” — is suspect. Especially so because Johnson did not alter his Vietnam policy in the days and weeks immediately after Cronkite’s report.

In fact, he doubled down on that policy, mounting an aggressive and assertive defense of his war policy that made clear he had not taken the anchorman’s message to heart — if he even heard it.

Just three days after the program aired, Johnson vowed in remarks at a testimonial dinner that the United States would “not cut and run” from Vietnam. “We’re not going to be Quislings,” the president declared, invoking the surname of a Norwegian politician who had helped the Nazis take over his country. “And we’re not going to be appeasers.”

At a ceremony at the White House on March 12, 1968, at which he awarded Medals of Honor to two Marines, Johnson stated:

“I think if we are steady, if we are patient, if we do not become the willing victims of our own despair [about Vietnam], if we do not abandon what we know is right when it comes under mounting challenge — we shall never fail.”

Johnson spoke about Vietnam with even more vigor in mid-March 1968, telling a meeting of business leaders in Washington:

“We must meet our commitments in the world and in Vietnam. We shall and we are going to win. … I don’t want a man in here to go back home thinking otherwise — we are going to win.”

Two days after that, on March 18, 1968, the president traveled to Minneapolis to address the National Farmers Union convention. He took the occasion to urge “a total national effort to win the war” in Vietnam. Johnson punctuated his remarks by slapping the lectern and declaring:

“We love nothing more than peace, but we hate nothing worse than surrender and cowardice.”

He also said on that occasion that “the time has come when we ought to unite, when we ought to stand up and be counted, when we ought to support our leaders, our government, our men and allies until aggression is stopped, wherever it has occurred.”

He disparaged critics of the war as being ready to “tuck our tail and violate our commitments.”

A day later, in what the Washington Post described as “a brief, tough talk” at the State Department, Johnson declared:

“We have set our course [in Vietnam]. And we will prevail.”

Two days afterward, on March 21, the president said at a Rose Garden ceremony at the White House that the will of America’s Vietnamese allies did not “break under fire” during the recent Tet offensive, adding:

“Neither shall ours break under frustration.”

And on March 25 — nearly a month after Cronkite’s special report — Johnson told an audience of trade unionists:

“Now the America that we are building would be a threatened nation if we let freedom and liberty die in Vietnam. We will do what must be done — we will do it both at home and we will do it wherever our brave men are called upon to stand.”

So in the days and weeks after the Cronkite program, Johnson was adamant in defending his Vietnam policy. He remained, I write in Getting It Wrong, “openly and tenaciously hawkish on the war.” He was similarly adamant about Vietnam on the day Cronkite’s delivered his report.

As I note in Getting It Wrong (an expanded second edition of which is now available), Johnson “invoked Churchillian language” that day at a midday speech in Dallas, saying:

“I do not believe that America will ever buckle” in pursuit of its objectives in Vietnam.

“I believe that every American will answer now for his future and for his children’s future. I believe he will say, ‘I did not buckle when the going got tough.’”

He further declared:

“Thousands of our courageous sons and millions of brave South Vietnamese have answered aggression’s onslaught and they have answered it with one strong and one united voice. ‘No retreat,’ they have said. Free men will never bow to force and abandon their future to tyranny. That must be our answer, too, here at home. Our answer here at home, in every home, must be: No retreat from the responsibilities of the hour of the day.”

Johnson’s speech in Dallas is seldom recalled in discussions about the presumptive “Cronkite Moment.” But it was covered the next day on the front pages of major newspapers, including the Chicago Tribune, New York Times, and Washington Post.

The Los Angeles Times also reported Johnson’s speech on its cover (see image above), beneath a bold, top-of-the-page headline that read:

“NO VIET RETREAT.”

As in all discussions about history, context matters. To embrace the mythical “Cronkite Moment” as accurate is to suspend recognition of context and to ignore what Johnson said about Vietnam before and after Cronkite’s decidedly unoriginal “mired in stalemate” assessment.

WJC

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Memorable late October: A new edition of ‘Getting It Wrong’ and more

In Anniversaries, Debunking, Error, Media myths, Media myths and radio, Photographs, Quotes, Television on October 30, 2016 at 5:59 pm

screen-shot-2016-09-23-at-3-53-56-pmLate October makes for memorable times in media-mythbusting.

The anniversary of the mythical panic broadcast — Orson Welles’ clever radio adaptation of The War of the Worlds that supposedly touched off nationwide panic and mass hysteria in 1938 — falls this evening.

Today also marks the seventh anniversary of the launch of Media Myth Alert.

And late October this year brought the publication of an expanded second edition of Getting It Wrong, my award-winning mythbusting book, published by University of California Press.

The second edition includes a new preface, and three new chapters that discuss:

  • The myth of the first televised presidential debate in 1960 between John F. Kennedy and Richard M. Nixon — notably that television viewers and radio listeners reached dramatically different conclusions about who won the encounter. In Getting It Wrong, I characterize the notion of viewer-listener disagreement as “a robust trope” that’s often cited as “conclusive evidence of the power of television images and the triumph of image over substance.” I also present reasons why the debate of September 26, 1960, was at best a small factor in the outcome of the election, which Kennedy narrowly won.screen-shot-2016-10-30-at-5-01-49-pm
  • The myths of the “Napalm Girl” photograph, taken in Vietnam in June 1972, which shows a cluster of children burned or terrorized by an errant napalm attack. I note the photograph has given rise to a variety of media myths — notably that American warplanes dropped the napalm. The attack was carried out by the South Vietnamese Air Force. Related myths are that the photograph was so powerful that it turned U.S. public opinion against the war, that it hastened an end to the war, and that it was published on newspaper front pages across the country. (Many leading U.S. daily newspapers did publish the photograph; many abstained.)
  • The spread of bogus quotations via social media and the Internet.  Among the examples discussed in the new edition is this phony quotation, attributed to Thomas Jefferson: “Some of my finest hours have been spent on my back veranda, smoking hemp and observing as far as my eye can see.” The utterance, I point out, is found in none of Jefferson’s writings. And there is no evidence the third U.S. president smoked hemp or other substances, including tobacco. Even so, the obviously preposterous quote — like many others attributed to important men and women of the past — “is too alluring and oddly amusing to drift away as so much historical rubbish,” I write.

The second edition of Getting It Wrong also explores the tenacity of prominent media myths, calling attention to the roles of celebrities and luminaries — authors, entertainers, and social critics, as well as politicians and talk show hosts — in amplifying dubious or apocryphal tales about the news media and their power.

The upshot of the celebrity effect, I write, is scarcely trivial: The prominence of luminaries helps ensure that the myths will reach wide audiences, making the myths all the more difficult to uproot. The importance of the celebrity effect in the diffusion of media myths has become better recognized, and better documented, in the years since publication in 2010 of the first edition of Getting It Wrong, I point out.

Myth-telling luminaries include Vice President Joe Biden, radio talk show host Rush Limbaugh, former President Jimmy Carter, humorist Garrison Keillor, and author and TV commentator Juan Williams.

I further note that for journalists, media myths “are very seductive: They place the news media at the epicenter of vital and decisive moments of the past, they tell of journalistic bravado and triumph, and they offer memorable if simplistic narratives that are central to journalism’s amour propre.

“They also encourage an assumption that, the disruption and retrenchment in their field notwithstanding, journalists can be moved to such heights again.”

WJC

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About the ‘Murrow Moment’: A ‘tipping point’ that wasn’t

In Debunking, Error, Media myths, Murrow-McCarthy myth, New Yorker, Television on August 13, 2016 at 9:45 am

The “Murrow Moment” has become a fashionable phrase in American journalism, invoked to justify suspending impartiality in reporting on Donald Trump and his often-incendiary, gaffe-prone campaign for president.

Murrow_thumbnail

He of the ‘Murrow Moment’

Invoking the phrase also allows contemporary reporters to associate themselves with the presumed greatness and courage of Edward R. Murrow, a legendary journalist for CBS News in the 1940s and 1950s. “Murrow Moment” is an allusion to a half-hour television program in 1954 when Murrow took on Joseph R. McCarthy, a menacing, red-baiting U.S. senator from Wisconsin.

“Murrow Moment” has been in circulation for a couple of months, at least since an essay at Huffington Post invoked the phrase. It has picked up intensity in recent weeks, following a commentary published in Columbia Journalism Review under the headline, “For journalists covering Trump, a Murrow moment.”

“After months of holding back,” the commentary declared, “modern-day journalists are acting a lot like Murrow, pushing explicitly against Donald Trump, the … Republican presidential nominee.”

The commentary gave prominent reference to Murrow’s program about McCarthy, stating:

“As Edward R. Murrow wrapped up his now-famous special report condemning Joseph McCarthy in 1954, he looked into the camera and said words that could apply today. ‘He didn’t create this situation of fear—he merely exploited it, and rather successfully,’ Murrow said of McCarthy. Most of Murrow’s argument relied on McCarthy’s own words, but in the end Murrow shed his journalistic detachment to offer a prescription: ‘This is no time for men who oppose Senator McCarthy’s methods to keep silent—or for those who approve,’ he said. ‘We cannot defend freedom abroad by deserting it at home.'”

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Columbia Journalism Review headline

In reality, Murrow’s half-hour report on McCarthy in 1954 wasn’t all that extraordinary.

Courageous, it was not.

But over the years the program has taken on mythical dimension, that it was, in the words of another recent Huffington Post essay, a “tipping point” that “helped bring about the end of McCarthy.”

Murrow’s program was a lacerating attack on McCarthy. But it was no “tipping point,” for reasons that include:

  • Murrow took on McCarthy years after other journalists directed pointed and sustained attention to McCarthy’s brutish tactics — and in some instances paid a price for having done so. As I noted in my media-mythbusting book, Getting It Wrong, McCarthy had no more implacable critic in journalism than Drew Pearson of the syndicated muckraking column, “Washington Merry-Go-Round.” Pearson first challenged McCarthy in February 1950, shortly after the senator began his communists-in-government campaign, and persisted in questioning the substance of McCarthy’s accusations. That was four years before Murrow’s program.
    McCarthy became so unnerved by Pearson’s work that he physically assaulted the columnist in December 1950, in the cloakroom of the exclusive Sulgrave Club on DuPont Circle in Washington, D.C. Then-senator Richard M. Nixon broke up the confrontation.
  • ŸŸŸMcCarthy’s favorability rating had hit the skids well before Murrow’s program, which aired March 9, 1954. As I discussed in Getting It Wrong, Gallup Poll data show that McCarthy’s appeal crested in December 1953, when 53 percent of Americans said they had a favorable view of him. McCarthy’s favorable rating dropped to 40 percent by early January 1954, and to 39 percent in February 1954, when an almost identical number of Americans viewed him unfavorably. By mid-March 1954, the proportion had shifted to 32 percent favorable and 47 percent unfavorable.
  • Murrow’s program benefited from coincidental good timing, airing during the week when the senator’s fortunes took a prominent and decisive turn for the worse — for reasons unrelated to Murrow.
    “The pivotal moment of the decisive week,” I wrote in Getting It Wrong, was “the disclosure … about the Army’s allegations that McCarthy and his subcommittee’s counsel, Roy Cohn. The Army charged they had exerted pressure in an attempt to gain favored treatment for G. David Schine, Cohn’s friend and assistant who had been drafted into military service.” The Army’s complaint became the subject of televised hearings in spring and summer 1954, which hastened McCarthy’s downfall. His conduct was condemned by the Senate in December 1954.

Interestingly, Murrow in 1954 downplayed the presumptive effects of his program about McCarthy. According to Jay Nelson Tuck, television critic for the then-liberal New York Post, Murrow was “almost a little shame faced at being saluted for his courage in the McCarthy matter.”

Tuck further wrote that Murrow “said he had said nothing that … anyone might not have said without a raised eyebrow only a few years ago.”

Fred Friendly, Murrow’s collaborator and co-producer, also rejected the notion that the program on McCarthy was dispositive to the senator’s decline. Friendly wrote in his memoir, Due to Circumstances Beyond Our Control:

“To say that the Murrow broadcast of March 9, 1954, was the decisive blow against Senator McCarthy’s power is as inaccurate as it is to say that Joseph R. McCarthy … single-handedly gave birth to McCarthyism.”

The “Murrow moment” commentary in Columbia Journalism Review included a reference to Murrow’s having “shed his journalistic detachment” in calling out McCarthy in 1954.

The passage brought to mind an eye-opening discussion in A.M. Sperber’s biography of Murrow, in which she reported that Murrow had privately advised Adlai Stevenson during the 1956 presidential campaign on “the finer points of speaking to the camera.”

Sperber wrote in Murrow: His Life and Times that even though the Republican incumbent, Dwight D. Eisenhower, was sure to win to reelection,  Murrow agreed “to help the Democrats.” Sperber described Murrow’s decision as “a radical departure from his usual practice.”

The idea, Sperber wrote, was “to effect a liaison between the broadcaster and the candidate, to discuss the use of TV in the forthcoming campaign.”

She noted that the Murrow-Stevenson “connection was kept under wraps,” that the “understanding” between the broadcaster and Stevenson advisers was that Murrow “was acting as a private citizen” and that the matter was to be “kept quiet.”

So why did Murrow discreetly “shed his journalistic detachment” to advise Stevenson?

“He wouldn’t say,” Sperber wrote, adding that Murrow’s “friends, knowing his detestation of [John] Foster Dulles, were not surprised.” Dulles, a political conservative, was Eisenhower’s secretary of state and Time magazine’s “Man of the Year” in 1954.

Murrow’s coaching of Stevenson came to little, Sperber wrote. They met in a New York studio in June 1956 and Murrow “sweated over the candidate, trying to inculcate the finer points of speaking to the camera. Stevenson barely endured it, chiding campaign manager George Ball about the money this was costing the Democrats.”

Sperber also wrote that Murrow “dictated a few ideas for issue-oriented TV spots” but they were “never put to use.”

Additionally, according to a New Yorker article in 2006, Murrow thought “seriously about running for the Senate from New York as a Democrat” in 1958 and “consulted privately with both [CBS chief executive William] Paley and Harry Truman,” the Democratic former president, before deciding not to seek the office.

WJC

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It would be mired in myth: Spielberg considering a ‘Cronkite Moment’ movie?

In Cinematic treatments, Cronkite Moment, Debunking, Error, Media myths, Quotes, Television on June 15, 2016 at 7:10 pm

Walter Cronkite was months behind media rivals in characterizing the war in Vietnam as a military “stalemate.” He shifted his views about the conflict well after public opinion had begun to turn against the war. And Cronkite’s reporting for CBS News at supposedly a crucial moment in 1968 was tepid and far less adamant than that of some competing news media.

Cronkite in Vietnam

Cronkite in Vietnam

Whether movie director Steven Spielberg is aware of those aspects of the back story to the mythical “Cronkite Moment” of 1968 is not known.

But it may matter, given a report from Hollywood that Spielberg is contemplating a movie that effectively would embrace the myths that have grown up around the presumed effects of Cronkite’s on-air assessment.

Deadline Hollywood said yesterday at its online site that the Cronkite-movie project, while tentative, would “focus on Cronkite’s relationship with the Vietnam War and the role that America’s most trusted newsman played in turning public opinion against the increasingly un-winnable conflict. So influential was the CBS Evening News anchor that then-President Lyndon Baines Johnson is believed to have remarked, ‘If I’ve lost Walter Cronkite, I’ve lost middle America.'”

If that’s even a rough outline of the prospective Spielberg project, the resulting movie would be steeped in media myth. Indeed, Deadline Hollywood’s descriptive paragraph quoted above incorporated no fewer than three myths, specifically about:

  • “Most trusted”: It was not until 1972 when Cronkite began to be called the “most trusted” newsman; even then, the characterization was the inspiration of the CBS advertising department and based on research that can only be described as flimsy.
  • Public opinion: Evidence is scant at best that Cronkite’s pronouncement about Vietnam in February 1968 had any effect in turning American public opinion against the war. Indeed, Cronkite was more follower than leader in the public’s shifting views about Vietnam.
  • The president’s reaction: There is no evidence that Johnson ever said, “If I’ve lost Cronkite, I’ve lost Middle America.” Or anything to that effect.

It is known that Johnson did not watch Cronkite’s report about Vietnam when it aired on February 27, 1968. The president then was in Austin, Texas, attending a black-tie birthday party for Governor John Connally, a long-time political ally who turned 51 that day.

About the time Cronkite was intoning his “mired in stalemate” assessment, Johnson was jesting about Connally’s age; he wasn’t lamenting the loss of an anchorman’s support. “Today, you are 51, John,” the president said. “That is the magic number that every man of politics prays for — a simple majority.”

As I noted in my media-mythbusting book, Getting It Wrong, Johnson in the days and weeks following the Cronkite report was adamantly and publicly hawkish about the war, asserting in a speech in mid-March 1968, for example:

“Make no mistake about it. … We are going to win.”

What’s more, Cronkite said nothing in his report about the war that hadn’t been said previously by leading journalists. By early 1968, “stalemate” was an exceedingly unoriginal way of characterizing the conflict.

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Months before the ‘Cronkite Moment’

In August 1967, for example, the New York Times published a lengthy analysis that declared “the war is not going well. Victory is not close at hand.”

The analysis also said:

“‘Stalemate’ is a fighting word in Washington. President Johnson rejects it as a description of the situation in Vietnam. But it is the word used by almost all Americans here [in Saigon, capital of what was South Vietnam], except the top officials, to characterize what is happening.”

The Times report was published on its front page beneath the headline:

Vietnam: The Signs of Stalemate.

The Times, moreover, seemed to anticipate Cronkite’s “mired in stalemate” statement by asserting in an editorial published February 8, 1968, three weeks before Cronkite’s program:

“Politically as well as militarily, stalemate increasingly appears as the unavoidable outcome of the Vietnam struggle.”

In his report on February 27, 1968, Cronkite declared:

“To say that we are mired in stalemate seems the only realistic, yet unsatisfactory, conclusion.”

Cronkite’s assessment was far less assertive than the observations offered less than two weeks later by Frank McGee of the rival NBC network. “The war,” McGee said on an NBC News program that aired March 10, 1968, “is being lost by the [Johnson] administration’s definition.”

Not stalemated. Lost.

And four days before Cronkite’s report, the Wall Street Journal said in an editorial that the U.S. war effort in Vietnam “may be doomed” and that “everyone had better be prepared for the bitter taste of defeat beyond America’s power to prevent.”

Interestingly, Cronkite for years dismissed the notion his “mired in stalemate” commentary was of great consequence.

In his 1997 memoir, Cronkite said his “stalemate” assessment was for Johnson “just one more straw in the increasing burden of Vietnam.” Cronkite repeated the analogy in the years immediately afterward, saying in 1999 on a CNN program:

“I think our broadcast simply was another straw on the back of a crippled camel.”

Not until late in his life did Cronkite embrace the supposed impact of the presumptive “Cronkite Moment,” telling Esquire in 2006: “To be honest, I was rather amazed that my reporting from Vietnam had such an effect on history.”

As I discuss in Getting It Wrong, popular support for the war had begun slipping months before the Cronkite report. The shift in opinions had become apparent by Fall 1967.

A Gallup poll conducted in October 1967 found for the first time that a plurality of Americans — 47 percent — believed that sending troops to fight in Vietnam had been a mistake.

Slightly more than two years earlier, only 24 percent of respondents said they thought it was a mistake to have deployed American forces to Vietnam.

Gallup asked the question again in a poll completed on the day that Cronkite’s program aired: Forty-nine percent of the respondents said U.S. military intervention in Vietnam had been a mistake; 42 percent said it had not been.

In April 1968, Gallup found that 48 percent of respondents said U.S. military intervention in Vietnam had been a mistake; 42 percent said it had not.

Moreover, print journalists had detected a softening of support for the war well before Cronkite’s “mired in stalemate” assessment.

In December 1967, for example, a national correspondent for the Knight newspapers, Don Oberdorfer, noted that summer and fall that year had “been a time of switching, when millions of American voters — along with many religious leaders, editorial writers and elected officials — appeared to be changing their views about the war.”

WJC

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CNN launches ‘Race for White House’ series with hoary myth about 1960 debate

In Debunking, Error, Media myths, Television on March 7, 2016 at 12:01 pm
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