W. Joseph Campbell

Recalling how a ‘debunker’s work is never done’

In Bay of Pigs, Bra-burning, Cronkite Moment, Debunking, Furnish the war, Jessica Lynch, Media myths, Murrow-McCarthy myth, New York Times, Reviews, War of the Worlds, Washington Post, Watergate myth, Yellow Journalism on May 20, 2011 at 5:45 am

It’s been a year since Jack Shafer, media critic for slate.com, posted his review of my media-mythbusting book, Getting It Wrong. The review offered the telling observation that a “debunker’s work is never done.”

So true.

In the 52 weeks since the review went online, I’ve posted more than 275 essays at Media Myth Alert, nearly all of them calling attention to media-driven myths that have found their way into traditional or online media.

So, no, a debunker’s work is never done.

The top posts over the past 52 weeks, as measured by page views, were these:

Shafer’s review sent traffic to Media Myth Alert, too, as it linked to my post that critically discussed Evan Thomas’ book, The War Lovers.

The review, which appeared beneath the headline “The Master of Debunk,” noted that “the only way to debunk an enshrined falsehood is with maximum reportorial firepower.”

And repetitive firepower. Debunking media myths will happen no other way.

Even then, some myths are so deeply ingrained — so delicious, beloved, and readily at hand — that they’ll probably never be thoroughly uprooted and forgotten.

The tale about William Randolph Hearst’s vow to “furnish the war” with Spain at the end of the 19th century is an excellent example. It’s been around more than 100 years.

And it surely is apocryphal, for a long list of reasons I discuss in Getting It Wrong.

Even so, “furnish the war” lives on — hardy, robust, and apparently only slightly dented for all the debunking broadsides hurled its way. Evan Thomas turned to it in War Lovers. So, more recently, did the Nieman Watchdog blog.

Another especially hardy media myth is the presumptive “Cronkite Moment” of 1968, when Walter Cronkite’s on-air assessment that the U.S. military was “mired in stalemate” in Vietnam supposedly prompted President Lyndon Johnson to declare:

“If I’ve lost Cronkite, I’ve lost Middle America.”

Or something along those lines. Versions vary markedly.

That they do vary is among the many indicators the “Cronkite Moment” is media myth. Another, more direct indicator is that Johnson did not see the program when it aired.

The “Cronkite Moment” surely will live on, too, as it represents so well the news media conceit of the effects of telling truth to power, of serving as the indispensable watchdog of government.

Shafer noted the durability of media myths in one of his periodic dismantlings of the “pharm party” phenomenon, which in some form has circulated for 40-some years. (The mythical “pharm party” has it that teens swipe pharmaceuticals from medicine cabinets at home, dump the purloined pills into a bowl at a party, and take turns swallowing handfuls to see what sort of high they’ll reach.)

Shafer wrote early last year:

“I regret to inform you that this column has failed to eradicate the ‘pharm party’ meme. Since June 2006, I’ve written five columns … debunking pharm parties, and yet the press keeps on churning out stories that pretend the events are both real and ubiquitous.”

He added:

“Any myth hearty enough to survive and thrive for 40-plus years in the media is probably unkillable.”

The Hearstian vow is easily within the 40-plus-years category. So, too, are the “Cronkite Moment,” the Bay of Pigs suppression myth, and the War of the Worlds panic meme.

Irrepressible myths, all.

WJC

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